{"id":27961,"date":"2023-08-02T10:17:52","date_gmt":"2023-08-02T10:17:52","guid":{"rendered":"https:\/\/hosting.nl\/blog\/what-is-bimi\/"},"modified":"2023-11-27T11:10:55","modified_gmt":"2023-11-27T11:10:55","slug":"what-is-bimi","status":"publish","type":"post","link":"https:\/\/hosting.nl\/en\/blog\/what-is-bimi\/","title":{"rendered":"What is BIMI?"},"content":{"rendered":"\n<p>This article is the first of two articles. In this article I explain what BIMI is and in the second article I tell you how to engage BIMI for your organization. The link to that second article is at the bottom of this article!<\/p>\n\n<p>BIMI stands for &#8220;Brand Indicators for Message Identification&#8221; and is a technical specification for e-mail authentication and verification. It is designed to help e-mail recipients get visual confirmations from the sender of an e-mail message, making it easier for recipients to recognize whether the e-mail came from a trusted source.  <\/p>\n\n<p>With BIMI, it is possible to display a brand&#8217;s logo in recipients&#8217; Inbox.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/hosting.nl\/wp-content\/uploads\/BIMI_1.png\" alt=\"\" class=\"wp-image-23619\" width=\"460\" height=\"261\" srcset=\"https:\/\/hosting.nl\/wp-content\/uploads\/BIMI_1.png 1250w, https:\/\/hosting.nl\/wp-content\/uploads\/BIMI_1-1024x582.png 1024w, https:\/\/hosting.nl\/wp-content\/uploads\/BIMI_1-1014x576.png 1014w, https:\/\/hosting.nl\/wp-content\/uploads\/BIMI_1-634x360.png 634w, https:\/\/hosting.nl\/wp-content\/uploads\/BIMI_1-977x555.png 977w, https:\/\/hosting.nl\/wp-content\/uploads\/BIMI_1-732x416.png 732w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure>\n<\/div>\n<p>BIMI is therefore designed for organizations that want to strengthen their brand identity. BIMI can additionally be used to enhance the credibility of e-mail messages and combat phishing and spam messages.<\/p>\n\n<p>The benefits of BIMI include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Reinforced brand identity<\/strong>: BIMI can be used to reinforce an organization&#8217;s brand in e-mail messages. This can lead to higher brand recognition and customer trust.<\/li>\n\n\n\n<li><strong>Protection against phishing and spam<\/strong>: BIMI can be used to combat phishing and spam messages. This is because BIMI messages are more credible than non-BIMI messages.<\/li>\n\n\n\n<li><strong>Enhanced user experience<\/strong>: BIMI can improve the user experience by displaying brand identity information in the display of e-mail messages. This can lead to higher user engagement and a higher likelihood of clicks on email messages.<\/li>\n<\/ul>\n\n<p>Implementation of BIMI depends on support from e-mail providers and e-mail clients. Currently, not all e-mail providers support BIMI, but as awareness and acceptance increases, it can become a valuable addition to a brand&#8217;s e-mail security and reliability.<\/p>\n\n<p>Want to get started with BIMI? You can! Click the button below to get started with BIMI for your organization.<\/p>\n\n<p><a class=\"btn btn-primary\" href=\"https:\/\/hosting.nl\/en\/blog\/getting-started-with-bimi\/\">Getting started with BIMI<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article is the first of two articles. In this article I explain what BIMI is and in the second article I tell you how to engage BIMI for your organization. The link to that second article is at the bottom of this article! BIMI stands for &#8220;Brand Indicators for Message Identification&#8221; and is a [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":29286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is BIMI? | Hosting.NL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hosting.nl\/en\/blog\/what-is-bimi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is BIMI? | Hosting.NL\" \/>\n<meta property=\"og:description\" content=\"This article is the first of two articles. In this article I explain what BIMI is and in the second article I tell you how to engage BIMI for your organization. The link to that second article is at the bottom of this article! 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