{"id":28087,"date":"2022-08-16T07:40:46","date_gmt":"2022-08-16T07:40:46","guid":{"rendered":"https:\/\/hosting.nl\/blog\/speed-up-your-website-and-increase-your-sales-without-extra-programming-work\/"},"modified":"2026-02-09T10:23:25","modified_gmt":"2026-02-09T10:23:25","slug":"speed-up-your-website-and-increase-your-sales-without-extra-programming-work","status":"publish","type":"post","link":"https:\/\/hosting.nl\/en\/blog\/speed-up-your-website-and-increase-your-sales-without-extra-programming-work\/","title":{"rendered":"Speed up your website and increase your sales WITHOUT extra programming work"},"content":{"rendered":"\n<p><em><sub>This article is intended for website owners who are not yet using our <a href=\"https:\/\/hosting.nl\/en\/products\/wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Superfast WordPress hosting packages<\/a> or the features offered by Nginx within their existing hosting package.<\/sub><\/em><\/p>\n\n\n\n<p>Studies have shown for years that the speed of a website greatly affects the conversion rate of visitors. If you follow the steps below you can do <strong>WITHOUT additional programming<\/strong> and  <meta charset=\"utf-8\"><strong>WITHOUT a big investment<\/strong> make your website <strong>faster<\/strong> and get <strong>more revenue<\/strong> from your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How about a faster website?<\/h2>\n\n\n\n<p>Did you know that a website that loads in one second has a three times higher conversion rate compared to one that loads in five seconds? <sub>\n  <sup><a href=\"https:\/\/www.portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm#:~:text=The%20difference%20in%20conversion%20rate%20between%20blazing%20fast%20sites\" target=\"_blank\" rel=\"noreferrer noopener\">(source<\/a>)<\/sup>\n<\/sub><\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1.webp\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"968\" src=\"https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1.webp\" alt=\"\" class=\"wp-image-21312\" srcset=\"https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1.webp 2048w, https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1-1024x484.webp 1024w, https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1-1536x726.webp 1536w, https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1-1920x908.webp 1920w, https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1-640x303.webp 640w, https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1-1174x555.webp 1174w, https:\/\/hosting.nl\/wp-content\/uploads\/column-chart-ecomm-cvr-2048x968-1-880x416.webp 880w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>and <span style=\"color: initial; font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">did you know, for example, that the conversions of major U.S. retailer Walmart increased by 2% for every second their website loaded faster?<\/span> <sub>\n  <sup><a href=\"https:\/\/www.cloudflare.com\/en-gb\/learning\/performance\/why-site-speed-matters\/#:~:text=Walmart%20discovered%20that%20improving%20page%20load%20time%20by%20one%20second%20increased%20conversions%20by%202%\" target=\"_blank\" rel=\"noreferrer noopener\">(source<\/a>)<\/sup>\n<\/sub> <\/li>\n\n\n\n<li>and that <a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ie\/Documents\/Consulting\/Milliseconds_Make_Millions_report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Deloitte<\/a> studied that for every 100ms of speed gain, retail customers will spend 10% more?<\/li>\n\n\n\n<li>and did you also know that <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/mobile-site-load-time-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Think with Google has quantified<\/a> that half of mobile visitors leave a website if the page does not load within 3 seconds? And that half of your visitors are probably mobile visitors?<\/li>\n<\/ul>\n\n\n\n<p>So if your website does not load within 3 seconds you may have lost up to <strong>25% of your potential customers.<\/strong><br>Wondering how fast your website loads? A good way to measure that is available at <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GTMetrix<\/a> &#8216;s website (we don&#8217;t have shares&#8230;). You can create a free account if you wish to save your results.<\/p>\n\n\n\n<p>The <strong>faster<\/strong> your website loads, the <strong>longer<\/strong> visitors are inclined to stay on your website and the more they are inclined to take a certain action ( <strong>convert<\/strong>); whether that is placing an order or filling out a contact form. Because speed is not only important for e-commerce websites: when <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-gb\/marketing-strategies\/app-and-mobile\/bmws-journey-fast-smooth-and-reliable-mobile-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">BMW<\/a> redeveloped their mobile website with the goal of creating a better experience for mobile visitors, the number of click through&#8217;s increased from 8% to 30%, 4x higher than before!<\/p>\n\n\n\n<p>Just some numbers to reinforce the above. Suppose your website sells a \u20ac50 product and gets 1,000 visitors. Then, combined with the percentages above, this results in the following sales figures:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With a loading time of <span style=\"color: initial; font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">1 second <\/span>and a conversion rate of 3.05%, the revenue is \u20ac1,525.<\/li>\n\n\n\n<li>With a loading time of 2 seconds and a conversion rate of 1.68%, the revenue is \u20ac840.<\/li>\n\n\n\n<li>With a loading time of 3 seconds and a conversion rate of 1.12%, the revenue is \u20ac560.<\/li>\n\n\n\n<li>With a loading time of 4 seconds and a conversion rate of 0.67%, revenue is \u20ac335<\/li>\n<\/ul>\n\n\n\n<p>In this example, the difference in revenue between a loading time of four seconds and one second is <span style=\"font-size: revert; color: initial; font-family: -apple-system, BlinkMacSystemFont, \" segoe=\"\" ui=\"\" roboto=\"\" oxygen-sans=\"\" ubuntu=\"\" cantarell=\"\" neue=\"\" sans-serif=\"\">\u20ac1<\/span>,190, or a <strong>factor of 4.5x<\/strong>!  <\/p>\n\n\n\n<p>Follow the steps below to make your website <strong>faster<\/strong> AND generate <strong>more sales<\/strong> <strong>WITHOUT extra programming work<\/strong> and <meta charset=\"utf-8\"> WITHOUT<strong>a big investment<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here&#8217;s how to make your website faster<\/h2>\n\n\n\n<p>To make your website faster, we discuss two options. With the first option, you&#8217;ll get started with one of our Superfast Hosting packages and with the second option we&#8217;ll discuss optimization options within your existing hosting package.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Option 1: make your website faster with Litespeed technology<\/h2>\n\n\n\n<p>This option allows you to get a 100% score at <a href=\"https:\/\/gtmetrix.com\" target=\"_blank\" rel=\"noreferrer noopener\">GTMetrix<\/a> or <a href=\"https:\/\/web.dev\/measure\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web.Dev<\/a>!  <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/hosting.nl\/wp-content\/uploads\/a-score_100_100_uitgebreid-2048x1302.png\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" width=\"990\" height=\"190\" src=\"https:\/\/hosting.nl\/wp-content\/uploads\/a-score_100_100.png\" alt=\"click for expanded image\" class=\"wp-image-21297\" srcset=\"https:\/\/hosting.nl\/wp-content\/uploads\/a-score_100_100.png 990w, https:\/\/hosting.nl\/wp-content\/uploads\/a-score_100_100-640x123.png 640w\" sizes=\"(max-width: 990px) 100vw, 990px\" \/><\/a><figcaption class=\"wp-element-caption\">Click on the image for comprehensive figures!<\/figcaption><\/figure>\n\n\n\n<p>For this option, we move your website to our Superfast Hosting package. This package uses special technology to <strong><strong>WITHOUT additional programming work<\/strong> <\/strong>and<strong> <meta charset=\"utf-8\"><strong>WITHOUT a large investment<\/strong><\/strong> speed up websites! The package costs \u20ac6.30 per month per website and we move your current website at no additional cost.<\/p>\n\n\n\n<p><meta charset=\"utf-8\"><\/meta><meta charset=\"utf-8\"><\/meta><strong>Convinced?<\/strong> Leave your details on our <a href=\"https:\/\/hosting.nl\/en\/verhuisformulier\/\" target=\"_blank\" rel=\"noreferrer noopener\">relocation form<\/a>, then order <a href=\"https:\/\/hosting.nl\/en\/products\/wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">a package for 1, 2 or 4 websites<\/a> and <strong>we will get to work for you<\/strong>! Not quite convinced yet or want a phone consultation first? That, of course, is also possible. Our specialists can be reached at <meta charset=\"utf-8\"><\/meta><a href=\"tel:0031727513406\">072-751 34 06<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For the techies<\/h3>\n\n\n\n<p>The special technology I am talking about above concerns technology from Litespeed, specifically Litespeed Enterprise. The <strong>performance<\/strong> of <meta charset=\"utf-8\">Litespeed <strong>is<\/strong> <strong>phenomenal<\/strong>. Litespeed loads well-programmed websites 2 (compared to Nginx) to 3 (compared to Apache) times faster. With average programmed websites, we have seen results where websites load 10x faster and with one particular poorly programmed website, the load time even improved from 20 seconds to under 1 second.  <\/p>\n\n\n\n<p>Below are some results from <a href=\"https:\/\/web.dev\/measure\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lighthouse<\/a> for a sample WordPress website on <meta charset=\"utf-8\">a Superfast Hosting package:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><pre><code>First Paint: 135ms\nTime to Interactive: 206ms\nSpeed Index: 178ms\nTotal Blocking Time: 15ms\nLargest Contentful Paint: 239ms\nCum. Layout Shift: 0<\/code><\/pre><\/pre>\n\n\n\n<h2 class=\"wp-block-heading\">Option 2: make your website faster within your current package<\/h2>\n\n\n\n<p>Not ready for our <meta charset=\"utf-8\">Superfast Hosting package yet? No problem, there is also room for improvement within your current hosting package! And you can always move later!  <\/p>\n\n\n\n<p>To make your website load faster within the capabilities of your current package, some minor technical changes need to be made after which your website will start using <strong>Nginx<\/strong> and <strong>Nginx caching<\/strong>. It is further important that you check the operation of your website yourself afterwards. That check is important because a small percentage of websites cannot handle these enhancements.<\/p>\n\n\n\n<p>You can easily make these changes <meta charset=\"utf-8\">yourself or ask us to do it for you &#8211; free of charge. Provided the hosting is hosted with us.<\/p>\n\n\n\n<p>Follow the steps in <a href=\"https:\/\/hosting.nl\/en\/support\/make-your-website-faster\/\" target=\"_blank\" rel=\"noreferrer noopener\">this article<\/a> to make your website faster within 10 minutes using Nginx.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">For the techies<\/h3>\n\n\n\n<p>Using the technology of  <meta charset=\"utf-8\"><strong>Nginx<\/strong> and by using <strong>Nginx caching<\/strong> there are very good results that contribute to the loading times of a website. Below is a <meta charset=\"utf-8\">number of results <meta charset=\"utf-8\">from <a href=\"https:\/\/web.dev\/measure\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lighthouse<\/a> for a sample WordPress website on standard hosting package with our recommended <a href=\"https:\/\/hosting.nl\/en\/support\/make-your-website-faster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nginx settings<\/a>.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><pre><code>First Paint: 425ms\nTime to Interactive: 729ms\nSpeed Index: 589ms\nTotal Blocking Time: 139ms\nLargest Contentful Paint: 798ms\nCum. Layout Shift: 0.07<\/code><\/pre><\/pre>\n","protected":false},"excerpt":{"rendered":"<p>This article is intended for website owners who are not yet using our Superfast WordPress hosting packages or the features offered by Nginx within their existing hosting package. Studies have shown for years that the speed of a website greatly affects the conversion rate of visitors. If you follow the steps below you can do [&hellip;]<\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143,144,1],"tags":[],"class_list":["post-28087","post","type-post","status-publish","format-standard","hentry","category-products","category-tips-tricks","category-nieuws"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Speed up your website and increase your sales WITHOUT extra programming work | Hosting.NL<\/title>\n<meta name=\"description\" content=\"Make your website faster WITHOUT extra programming and WITHOUT a big investment and get more revenue from your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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