As an entrepreneur, what can you do with Google?

Google Analytics and Google Maps

How do you make sure your website is found well? The answer to this is Google. But you can do much more with Google as an entrepreneur. Take advantage of practical and inexpensive (or even free!) IT opportunities.

Virtually every Internet user searches through Google. So, as a business owner, the key is to make sure you are found through this search engine. You can do that yourself, for free and easily.

Understanding your customers through Analytics

As mentioned, Google has long since ceased to be just a search engine. You can use Google to learn a lot about your (potential) customers, their needs and behavior, and the geographic distribution of your customer base if you do it right. And with this knowledge, you can improve your marketing strategy, such as by deploying more targeted advertising campaigns, and improve your online results.

To know more about who your visitors are, where they come from, what they are looking for and how they move around your website, you really don’t need an expert anymore. With
Google Analytics
you can easily gain insight into website traffic yourself. And all for free!

Promote your business on Google Maps

Also be easily found in the “real world”? Get a free listing for your business on Google Maps, the innovative competitor to the DTG (The Phone Directory and Yellow Pages). Every day, millions of people search Google Maps for details of local businesses, such as contact information, opening hours and service offerings. The visitor can then click through to the website or get directions.

Getting your business listed on Google Maps is easy, free and you don’t have to have your own website to do it. All you need is a Google account and a few minutes of your time. Moreover, you can also integrate the interactive map into your own website to easily direct visitors to the visiting address.

TIP: You can also advertise locally on Google Maps, thanks to Google AdWords. Ideal for freelancers who want to promote their services primarily in their own area. After all, you’re advertising on a map where potential local customers are browsing.