What is BIMI?


This article is the first of two articles. In this article I explain what BIMI is and in the second article I tell you how to engage BIMI for your organization. The link to that second article is at the bottom of this article!

BIMI stands for “Brand Indicators for Message Identification” and is a technical specification for e-mail authentication and verification. It is designed to help e-mail recipients get visual confirmations from the sender of an e-mail message, making it easier for recipients to recognize whether the e-mail came from a trusted source.

With BIMI, it is possible to display a brand’s logo in recipients’ Inbox.

BIMI is therefore designed for organizations that want to strengthen their brand identity. BIMI can additionally be used to enhance the credibility of e-mail messages and combat phishing and spam messages.

The benefits of BIMI include:

  • Reinforced brand identity: BIMI can be used to reinforce an organization’s brand in e-mail messages. This can lead to higher brand recognition and customer trust.
  • Protection against phishing and spam: BIMI can be used to combat phishing and spam messages. This is because BIMI messages are more credible than non-BIMI messages.
  • Enhanced user experience: BIMI can improve the user experience by displaying brand identity information in the display of e-mail messages. This can lead to higher user engagement and a higher likelihood of clicks on email messages.

Implementation of BIMI depends on support from e-mail providers and e-mail clients. Currently, not all e-mail providers support BIMI, but as awareness and acceptance increases, it can become a valuable addition to a brand’s e-mail security and reliability.

Want to get started with BIMI? You can! Click the button below to get started with BIMI for your organization.

Getting started with BIMI

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