Matomo: free analysis tool installed with one click
If you want to be successful online then you are also curious about the number of visitors to your website and statistics about many or few visited pages and search queries, for example. How many visitors are new or returning?
You’re probably familiar with Google Analytics, but that’s not the only tool you can use to see information about your website’s performance. With SQR.NL’s web hosting, you can install the #1 open source and free tool Matomo (formerly Piwik) with one click to see what your visitors are doing. You see where your visitors come from, what device they use, their age, interests, etc. But most importantly, which pages do they visit the most, which elements are clicked on and which products are ordered?
Only one owner of your data
Matomo was developed out of the need for companies to have their own data and the need to guard visitor privacy. By deploying Matomo, you can be sure that you are and remain the owner of the available data. There is no third party to read or view the data. This is slightly different with several other analysis tools related to the CLOUD Act.
In addition, Matomo has a GDPR Manager to ensure that you are fully compliant with the regulations surrounding the AVG/GDPR. Important for your compliance and privacy management by ensuring visitor privacy.
This open source tool allows you to evaluate web analytics, visitor profiles and conversion optimization. After which you can improve the performance of your website.
Matomo offers enough functionality to analyze data. Including:
- API links with many features;
- Heatmaps to see how visitors actually behave on your pages;
- Ability forA/B testing;
- Setting up funnels and goals.
Because you can completely customize the look of Matomo to your own corporate identity and add your logo, the tool is also ideal for web agencies that want to inform their clients about the performance of their website(s).
Great alternative to Google Analytics
It does take some getting used to the screens and different naming of certain categories compared to Google Analytics. But if you can’t or don’t want to use Google Analytics from a privacy perspective, Matomo is a great alternative. In doing so, this tool is installed with one click on SQR.NL web hosting. The reports are similar and except for Google Ads, you don’t really miss any data. With that, Matomo is a good choice if you want to avoid the hunger for third-party data.